About us

From it’s humble beginnings this family owned business, which was started with just one roll of carpet, AST has now grown into one of the biggest suppliers of floor coverings in Shropshire today.

Our fleet of vans are out & about daily and are a part of the Telford commercial landscape. The company which already has two warehouses in Telford has ambitious expansion plans in line with the growth of Telford and the surrounding areas.


We’ve made a huge investment in our IT systems & software.  These systems enable us to service our customers quickly through the sales cycle with efficiently & accuracy.   Our software is enterprise-wide, Microsoft’s Windows and SQL based & the system supports our business sales, inventory, purchasing, warehousing, installations, imports and financial management needs.


The company ethos is one of no nonsense pricing ensuring that it’s customers get value for money & without any hidden extras that are so often found in our competitors pricing policies. You won’t find any flashy sales here as we would rather offer you great pricing everyday!

Price discounts and charges

We do offer 10% off all our stock if you are just taking it away and would not like fitting, we call this our “cash and carry” discount. All our pricing has already been discounted against our competitors.  The savings we make buying in bulk direct from manufactures are passed on to our customers ensuring that we can’t be beaten on price.

When we fit your carpet we don’t charge extra for gripper rod, glues etc.  You pay only for your carpet, underlay & if required a nominal fitting charge.  In most circumstances the only extras we charge for are take up and disposal of your old floor coverings & then only if you don’t wish to do this yourself.


If you make cash & carry purchases that you want us to transport home or deliverer for you, perhaps because you are a ‘Do It Yourself’ carpet fitter, then we can do this. Typically we charge just £10.00 for a local Telford delivery, anything outside the Telford area is £10 then £1 per mile on top of that.